I was recently a guest on the Follow The Gradient podcast. We had an in-depth discussion about why patents are crucial for startup founders and how they can be a game-changer in building sustainable, defensible value.
The podcast is now live, and you can listen to it on Spotify, Apple and YouTube. There is also some bonus content in the Follow the Gradient newsletter.
5 Key Takeaways for Startup Founders
For those who prefer a quick read, here are my top five insights from the interview—actionable tips that every founder should keep in mind:
1) Timing is Everything—Don’t Wait
Patents are about who files first. If you publicly disclose your innovation—whether in a pitch, a demo, or an academic paper—it can no longer be patented. Worse, your competitors might file a patent on a similar innovation before you, locking you out of opportunities. File early, ideally before you start fundraising or launch your product.
2) Patents Attract More Than Protection
Think of patents not just as shields but as magnets. Investors love startups with a patent-pending status. It signals innovation, commitment, and a defensible market position. Beyond funding, patents can also attract talent and bolster your reputation as a tech leader.
3) Balance Patents and Trade Secrets
Not every part of your innovation needs to be patented. For example, in AI startups, you might patent the cool new architecture of your model while keeping the exact training data secret. Use this balance strategically to protect your edge.
4) Patents Are Strategic Poker Chips
Patents level the playing field with larger competitors. If you’re approached by a big company for use of their patents, having even one strong patent can give you leverage in negotiations. Without it, you’re at a disadvantage—but even a single patent can change the game.
5) Start Broad, Then Get Specific
When building your patent portfolio, begin with a broad application. This allows you to claim foundational aspects of your innovation and to test the waters. Over time, file more specific patents based on your evolving product and business needs to create a robust portfolio that grows with your company.
These strategies have helped many founders I work with secure strong IP foundations while staying nimble in fast-moving markets.
Skill Yourself Up Now
If you’re a startup founder (or aspire to be one), I highly recommend subscribing to Follow The Gradient. Their weekly podcast and newsletter are packed with actionable insights and inspiring stories.
And you don’t have to tackle patents alone. Join Funding Magnet, my AI-powered coaching program designed to help early-stage European founders get their first patent-pending status with just a few hours of your time.
Let’s build the future, one patent at a time!
– Basti